Client Profile.
Beauty Care Product Manufacturer, USA
Industry: Cosmetic and Beauty Care
Objective.
To create stylish, catchy and striking logos for a new range of beauty products playing an instrumental role in creating a brand identity.
The Solution.
Thorough creative brainstorming, smart use of colors to create visually powerful logo that gives a unique identity to the product.
Technology / Software.
Adobe Photoshop, Adobe InDesign, Adobe Illustrator
Challenges.
- Create a simple, yet extremely enticing logo that strongly identifies with the products and gets permanently imprinted on the customer’s mind.
- Portrayal of elegance, celebration of female beauty in the logo.
- Use of suitable and relevant color palette that goes with the nature of product.
Benefits.
- A well designed logo created which instills trust in the minds of consumer as delivers a mature yet professional look and enhances the symbolic, functional and aesthetic aspects of the brand.
- An innovative logo created by Hi-Tech that brings maximum positive effect with its elaborate, natural and harmonious touch.
- The Purple and Pink color symbolized royalty, sophistication, nostalgia, mystery and spirituality.
Successful branding is all about building a unique label that characterizes your business and its offerings. An exceptional, creative, yet a simple logo plays a paramount role in giving an individuality to your business.
A good logo should convey a powerful message, along with touching the emotional side of the viewer. We at Hi-Tech designed a striking logo for a fresh start-up to ensure its firm footing in the market.
The Solution.
- Opted for mainly pink and purple color palette to give a feminine touch to the logo.
- Designed a series of visual samples that clearly depicts the female elegance; along with a simplicity to illustrate the brand values.
- Visual presentation should be a trend-setter and have a lasting impression on the viewer’s mind.
- Range of logos with a suitable color palette which gives an impression of stability, credibility and a polished image for the products.