Reduced Opacity of Product Images for a Grocery Retailer in Columbia

The Solution.

Delivered more than 66,000 images with post production of clipping out the background, adjusting the lighting, shape, removal of dust particles, reducing the opacity, without making the image look artificial.

Technology/Software.

After comprehending client requirements; it was concluded to use Adobe Photoshop for editing and Adobe Lightroom for color corrections for successfully executing this image enhancement project.

Challenges.

• Designers were required to put in more than anticipated inputs in order to make the product look good in terms of lighting, shape, removal of dust particles.
• Reducing the opacity, while also ensuring the images look natural and beautiful and not artificial.
• Extra care was to be taken while sharpening the objects in the image as that would enhance the noise in the even toned areas as well.

Benefits.

• Use of advanced photo editing software made it all the more convenient for the client to use the images on e-commerce platform of multi-stores in various other formats.
• Edited images were sent to the client in the quickest turnaround time of 24 hours.
• Confidentiality, copyright and privacy was the top priority, as images were not merged, published, distributed, sub-licensed, sold or inseminated further.

The Solution.

Experts at HitechDigital suggested and used a completely different methodology of creating a Photoshop action for enhancing the quality of images as specified by the client. They also kept the main areas of the image bright and sharp, while ensuring not to overdo it. Going with lower yellow hues and brighten the levels, curves in moderation. Graphic designers are working on this ongoing project, enhancing more than 500+ images every month. Upon completion, the process of data transfer through server was followed to send, images back to the client.