Client Profile.
ICM Fitness, Australia
Industry: Health and Fitness
Objective.
A striking, motivating and professionally designed flyer that emphasizes the importance of healthcare and various fitness regimes.
The Solution.
Extremely eye-catching yet a meaningful design highlighting the muscular & bold attributes by use of colors, fonts and images.
Technology / Software.
Adobe Photoshop, Adobe InDesign, Adobe Illustrator
Challenges.
- Designing a creative flyer, signifying various specialized sessions and program offered by the client in a very innovative and effective manner.
- Maintain an aesthetic value of flyer, without overpowering intended the message.
- To differentiate between their tried and tested regiment and other competitors.
Benefits.
- Flyers effectively channelized their promotional campaign and successfully raise their profit margins by attracting new set of clients.
- With an attractive flyer the business got a more professional look.
- Quick and cost effective solutions for the business.
The Solution.
- Opted for bold design, images and fonts to give a motivational look and feel to the flyer.
- Using sharp and darker shades. The same color palette was maintained to ensure that the flyer goes well with the brand image of the client.
- Highlighted the various types of health sessions to entice people having different fitness level.
- Moreover, we lay an importance on the fonts and font sizes for better readability.
Powerful and creative marketing has become a key factor to thrive in the current fiercely competitive business world. Flyers have been considered as one of the most cost-effective, yet a very effective form of direct marketing. A lucid and interesting flyer augments customer attention, eventually ensuring a successful promotional campaign.
To leverage client base and promote their fitness programs, a foremost fitness institute in Australia approached Hi-Tech to make clear, concise, yet extremely enticing flyers.
