Client Profile.
Leading TV Search & EPG Company tied to DTH, Cable, IPTV and Mobile
Industry: Media & Broadcasting
Objective.
To understand market trends and behavioral patterns of their customers, a leading media broadcasting company was assisted with business intelligence and data visualization; helping them with smart use of data assets and attain competitive advantage.
Business Needs.
- Data Repository facilitating analytical reports, and a flexible multi-view data visualization.
- User friendly reports with rich user interfaces to enhance user adoption, and overall productivity.
- Unified system for faster report generation to boost business performance.
The Challenges.
- Accessing and collating data from distinct customer databases.
- Manual collation of reports delayed the generation of unified reports.
- Multiple devices used for report viewing led to usage restrictions and inefficiencies.
- No scope of ad hoc reporting.
- Missing in-depth Analysis.
Hitech’s Solution.
- Data from multiple sources was collected and integrated in a central repository, considering its usage for business intelligence & data visualization. Standard codes and descriptions were used to enhance the consistency and overall quality of data. Data was analyzed for accuracy and to fill up data gaps.
- The repository was designed and developed to not only store historical data, but current data as well to facilitate generating quick reports as well. Overall solution empowered the client with varied options to generate a variety of views.
Business Benefit.
- Client attained faster reporting and greatly enhanced decision making.
- 50% reduction in time to collate information from a wide plethora of sources.
- Reduced time of publishing reports.
- Increased ability to slice and dice the data to gain deeper insights.
- Improved scope for ad-hoc reporting.
Result.
Data Visualization empowered the client to generate greater control over data repository and enhanced analytic power, leading to reduced turn-around-time and better value for business.
Client Speaks.
Hi-Tech came up very quickly on some difficult visualization problems, providing excellent base solutions, as well as offering innovative enhancements and tools that exceed our expectations and make my work much easier.
