Color Corrections to Make Images Attractive for a Grocery Retailer in Australia

Solution.

Delivered more than 150,000 images with post production of clipping out the background, sharpening of images, deletion of useless elements and special color corrections.

Technology / Software.

After comprehending client requirements; it was concluded to use Adobe Photoshop for editing and Adobe Lightroom for color corrections for successfully executing this image enhancement project.

Challenges.

• Enhancing the look of the product in the image by adjusting the product in terms of lighting, shape and colors.
• Making bold and substantial adjustments, but avoiding overzealous adjustments.
• Adjusting the color and tonal balance, brightening the highlights and adjusting the mid-tones.

Benefits.

• Edited images were sent to the client in the quickest turnaround time of 24 hours.
• Advanced photo editing software with latest versions were used which made it convenient for the client to use the images on eCommerce websites and various other formats.
• Fast & efficient services, saved time & cost of hiring additional resources.
• Confidentiality, copyright and privacy was the top priority, as images were not merged, published, distributed, sub-licensed, sold or inseminated further.

The Solution.

Hi-Tech assigned the best of the creative designers to enhance the quality of images considering the criteria suggested by the client. They successfully neutralized every color cast using the white balance controls and repaired the blemishes and undesirable aspects in the images. Utmost care was taken to keep the main areas of the image bright and sharp, while not overdoing it. Looks of the product were enhanced by adjusting the lighting, shape and color of the product in the image. Graphic designers are working on this ongoing project, enhancing more than 750 plus images every month. Upon completion, the process of data transfer through server was followed to send, images back to the client.